CBRE has released its latest global study - Live, Work, Shop - which offers a broad cross-generational analysis of the behaviors that will transform real estate. This is the first such report produced by a real estate consultancy.

CBRE surveyed more than 20,000 people across the globe and across all generations this year to gain insight into how people will live, work and shop in the future and how these behaviors will impact real estate.

In terms of "Live", the consultancy concluded that "people are more likely to move: either closer to the city center, as in the case of younger generations; or from the center to the outskirts or more rural areas, in the case of older generations. But home ownership is still the preferred option.

As far as "Work" is concerned, "flexibility has also marked the work theme and has a positive influence on the way people look at their function within a company; facilitating travel time is also crucial to ensure a greater presence in the office," reads the statement.

Regarding the "Shop", "despite the gradual paradigm shift, most consumers still prefer to shop in physical stores; On the "buy" theme, CBRE also found a reduction in consumer confidence that will certainly mean behavioral changes", indicates CBRE.

Cristina Arouca, Head of Research at CBRE Portugal, points out that "we live, globally, a situation that we are only now witnessing, with four generations simultaneously in the labor market (Baby boomers, Gen X, Millennials and Gen Z) and a pandemic that, among others, revolutionized the concept of flexibility, making it unavoidable in the day-to-day lives of people in their various contexts. The quality of life, the growing importance of the location of home and work, environmental concerns and new working models lead in what is now the list of people's priorities and certainly the real estate sector will have to adapt to this new paradigm, putting into practice adaptations and changes in order to accommodate the new behaviors".